Posted by: em360 | September 23, 2008

Tough Economic Times, How Are You Advertising?

Frightening news about Wallstreet this past week, Bloggers. We will all be figuring out the implications in the times ahead. The United States came close to a complete financial meltdown, and according to the experts we are not completely out of danger yet.

So tell us, how is your business holding up after hearing all this troubling news. Are you still committed to your initial advertisting initiatives or are you axing your bits and pieces or the entire plan?  Were you interested in advertising but are not sure if you can afford to spend without having confidence in the financial markets?

Advertising via traditional methods (Broadcast, Print & Newsprint) can be challenging during these times since these mediums are not the easiest to track results or sales.  In these turbulent times many of us tend to play it safe but investing in marketing on the web can be a refreshing alternative that gives you the ablitity to drill down and measure effectiveness more analytically than using a clicker at your front door.

Tell us, are you altering your advertising plans in this time of change? If not, why not?

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